§ 08 — Journal

THINKING
OUT LOUD

On design, strategy, conversion, and building digital presence that earns its keep. No fluff — only things we'd actually want to read.

Why most agency websites fail at the only thing that matters

The problem isn't the design. It's that the site is trying to impress instead of sell. Here's what that means structurally.

These are the only rules we've never found a reason to break.

Logos are the last thing we design. Here's why that order matters and what comes before it.

Most B2B sites are either inert or embarrassing. There's a version that's neither.

Templates have gotten dramatically better. Here's why custom still wins — and when it doesn't.